Posted by: usset001 | October 14, 2009

Is now the right time to sell corn? The perfect Christmas gift for a stressed out grain marketer

RationalizerNew on the market and just in time for the holidays: the Rationalizer, an EmoBracelet and bowl combination set. It was designed for stock traders, but it must work for the stressed-out grain seller too.



Philips Electronics developed the Rationalizer to sense traders’ stress levels.  The EmoBracelet senses stress and makes an accompanying lighted bowl change colors. It flickers from yellow to red as emotions become more intense.

Philips researchers found home investors (that includes you commodity traders and marketers) do not act purely rationally – behavior is influenced by emotions, most notably fear and greed [my emphasis added], which can compromise the ability to make an objective decision. The Rationalizer will let you know when you need a break.

If you’re over-excited or over-stressed the bracelet will send messages to the bowl which will then start glowing. Geert Christiaansen, Philips’ Weird Stuff head honcho, calls it a “Galvanic skin response sensor. It’s a nice way of saying it measures the way you sweat.”

What is amusing about the Rationalizer is that it works better with man. And you know why? “Women are less emotional investors,” says some bloke at ABN Amro. 

Concerning the last comment, “Women are less emotional investors,” truer words have rarely been uttered. Women are emotional, but they tend to be emotional about family related issues. Men are emotional about financial issues, and that is not an asset when making financial/trading/pricing decisions.

I found a short video on the Rationalizer here. I went but could not find it listed for sale. If you find it available, please let me know. I just found the perfect Christmas gift.

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